National Basketball Association superstar Kevin Durant and business partner Rich Kleiman on Tuesday announced the launch of a new advisory firm under the duo's Boardroom media company. The firm, Boardroom Advisory, will operate on a yearly fee structure and work with athletes as well as executives and brands on creating business and sports ownership opportunities, content and more, the company said in a press release. "Boardroom Advisory is a natural extension of the brand, and is a way for us to bring our resources to other athletes." The firm doesn't intend to compete with agencies and will work in tandem with athletes' preexisting representatives, a spokesperson for Boardroom said. Durant is among a slew of superstar athletes to branch out in the sports media and entertainment world.

---

Persons: Kevin Durant, Rich Kleiman, Durant, Lebron James, Cristiano Ronaldo, Kleiman, Lorenzo McCloud, James Harden Organizations: Mobile, National Basketball Association, Tuesday, NBA, SpringHill, Soccer, Nike, ESPN, Golden State Warriors, Oklahoma City Thunder, Brooklyn Nets, Phoenix Suns, Philadelphia 76ers, CNBC Locations: Puerto Rico, U.S, Las Vegas, Durant